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Marsha Hatch, Principal Creative Director at SharpeWorks Corporation may be one of the few micro-agency principals in the Seacoast area that has actual inside marketing experience. As a marketing manager for Bausch&Lomb’s Polymer Technology for nearly five years she was a lead player in a marketing team that managed to be a leader in their category and to roll out three major products in three years. Her first product rollout, Boston RXD, contact lens, became a leader within its category within 6 months of rollout. She cut a 4 million dollar budget in half and still produced twice the marketing impact. A brand warrior, she was a key player in rolling out a national TV campaign for Boston Envision Contact Lenses, the first TV advertising for the category. This was a direct response campaign that achieved an astounding 44% response rate. The mechanisms included 30 and 60 second spots airing on National and Regional cable, MTV, Nick at Nite and appearing in a host of major magazines that were prime for the target audience, 17-34 skewed female. Integrated merchandising of these efforts at the distributor and practitioner level occurred including specific campaigns, such as Mystery Caller Campaigns, overseen by Ms. Hatch. Typical of her style, in one instance she saved her company $50,000 simply by overseeing the print production at a local printer personally for a tip-in card on a fifteen million piece print run. The agency wasn’t pleased-the president of her company, was. After starting her own business in 1994, she has worked consistently with clients to maximize their brand power. She was a key member in launch team for Summit Vision Centers for Laser Vision Correction. Working with Summit Corporate she developed the identity, advertising and collateral to launch over twenty centers in the US. Marsha has taught graphic courses at New England School of Art & Design, a division of Suffolk University, at University of New Hampshire’s Continuing Ed program, The Printing Industry of New England and has been a guest speaker at The Graphic Artists Guild in Boston and the Council for Secondary Education in Montreal. She is currently a member of the board of directors at McIntosh College Graphic Arts Program. Prior to working for Bausch & Lomb she was art director for six years at Woodland Graphics in Bedford, Massachusetts. In that role, she managed a staff of twenty and worked for clients which have included:Raytheon, Mercury Computer, Progress Software, Harvard Business School, Notre Dame University, Lasell Universityand Accent Lamp and Shade. More recently she and David Goolkasian have worked with businesses in the seacoast area to develop and boost brands. Clients include UNH Electrical Engineering Department, Stegmann Shoes, Benjamin Walk Corporation, Liberty Life, A division of Liberty Mutual, The Wingate Collection, The Browne Center for Innovative Learning...to name a few. David Goolkasian became a key SharpeWorks partner in 1999 and brings a unique mix of creative successes to the company. David, art director, has a degree in advertising and communications from Emerson College in Boston. Additionally, he was lead singer, performer and songwriter for a successful rock band that was signed by Arista Records and toured the US during the late 90’s. David’s education, unique background success and musical creativity dovetails beautifully to offer brilliant creative and multimedia with original soundtracks. His work ethic is impeccable, his sense of style very high level. The SharpeWorks preferred approach is to work at a strategic marketing level with their customers to achieve extreme marketing results. Integrated marketing campaigns with results that drive sales is their goal. SharpeWorks does not enter design contests. SharpeWorks’ winners are their customers. They remain small and are selective, desiring to be nimble, innovative, adept brand warriors that offer dedicated service their clients love. | ||||
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